Manufacturering winter is coming

What led to the winter of the zero distribution data line industry

From the sales report of the communication industry statistics in 2021, we can find that the annual purchase rate of the communication industry in 2020 is 22.7% lower than that in 2019; the annual purchase rate of the communication industry in 2021 is 34.9% lower than that in 2020; metaphorically speaking: it means that 100 cell phones can be sold in the past year of 2019, and only 77.3 can be sold in 2020.

The reasons for the decline in purchase rate and sales volume are: 1. controlled employment rate, 2. declining income rate, and 3. restricted high consumption.

What understands these three points? As we all know, due to the epidemic, employment in all walks of life is limited, and all walks of life have suspended business and suspended production, so it led to a decline in the income rate, after the decline in income rate, natural high consumption is limited. Not to mention the other, a cell phone 2000 yuan, but your monthly income is only 2500 yuan, some do not work, the monthly income is also zero. You will look at the phone scratch a little color to be replaced, 2000 yuan instantly become high consumption, right?